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SAMYANG NEWS

SAMYANG Set to Release 8 New Lenses this Spring

2019-02-22

SAMYANG Set to Release 8 New Lenses this Spring
“SAMYANG 2019 SPRING COLLECTION”




On February 22, 2019, Samyang Optics (http://www.samyanglensglobal.com), a global optics brand, will launch their ‘SPRING COLLECTION’ campaign. During the campaign period, Samyang will introduce eight new products, one by one.
 
The first strategic launch campaign in the industry
Long-term R & D investment is essential prito launching new products in the optical lens industry. Samyang’s new ‘Spring Collection’ is regarded as an unprecedented bold initiative, based on their expertise in world-class optical technology global sales capability.
Samyang is announcing this new product launch campaign which reflects fresh ideas, similar to the fashion beauty industry, revealing a variety of new products every season. The spring campaign will not only emphasise the enthusiastic young brimage of Samyang, but also provide an opportunity to demonstrate Samyang's outstanding optical performance throughout the world.
Taking into consideration the rapid growth of the mirrorless camera market, which offers excellent portability high-resolution, the Samyang ‘Spring Collection’ will introduce new auto focus lenses, greatly enhancing Samyang’s brposition in the industry. Following their first AF launch in 2016, this campaign will also introduce new lenses with high optical performance fnew camera mounts.
This launching strategy is the first of its type in the lens manufacturing industry as well as by a global optical company. 

SAMYANG ‘Spring Collection’ will be presented at imaging exhibitions
The unprecedented short-term, intensive launch strategy reflects the strong commitment of Samyang to become a leading manufacturer is expected to further strengthen their global recognition market presence. Some of new lenses will be presented at coming imaging exhibitions, CP+ in Tokyo, Japan The Photography Show in Birmingham, UK.
More detailed information about the Samyang 'Spring Collection' Campaign can be found on the Samyang Optics Official Site Social Media channels below.
* SAMYANG YouTube: https://www.youtube.com/samyanglens 


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